BMI3C College Preparation
Marketing: Goods, Services, Events

Course Summary

Grade 11

Prerequisites: None

1 Credit

4 Units, 25 learning activities

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

Course outline

Learning Activity 1 What is marketing

Preview

Learning Activity 2 On the marketing process

Learning Activity 3 Evolution of marketing

Learning Activity 4 Consumer behaviour

Learning Activity 5 Target marketing

Learning Activity 6 Consumers and competition

Learning Activity 7 Marketing research

Learning Activity 8 Not-for-profit Marketing

Learning Activity 9 Global marketing

Quick Links

Business Studies (Grades 11-12) Official Curriculum 2006

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BMI3C College Preparation
Marketing: Goods, Services, Events

Course Summary

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Course outline

Learning Activity 1 What is marketing

Learning Activity 2 On the marketing process

Learning Activity 3 Evolution of marketing

Learning Activity 4 Consumer behaviour

Learning Activity 5 Target marketing

Learning Activity 6 Consumers and competition

Learning Activity 7 Marketing research

Learning Activity 8 Not-for-profit Marketing

Learning Activity 9 Global marketing

Learning Activity 1 Products: Goods, services, and events

Learning Activity 2 Branding

Learning Activity 3 The marketing mix: Price

Learning Activity 4 Determining price

Learning Activity 5 What is Place?

Learning Activity 6 What is Promotion?

Learning Activity 1 Ethics in marketing

Learning Activity 2 Information technology in marketing

Learning Activity 3 International marketing

Learning Activity 4 Career paths in marketing

Learning Activity 1 Developing a marketing plan

Learning Activity 2 Uses of the marketing plan

Learning Activity 3 Marketing plan: Getting started

Learning Activity 1 Marketing plan: Consumer profile

Learning Activity 5 Marketing plan: Competition

Learning Activity 6 Marketing plan: The final product

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BMI3C College Preparation Marketing: Goods, Services, Events

Course Summary

Developed by

Course outline

Unit 1: Introduction to marketing

Learning Activity 1 What is marketing

Learning Activity 2 On the marketing process

Learning Activity 3 Evolution of marketing

Learning Activity 4 Consumer behaviour

Learning Activity 5 Target marketing

Learning Activity 6 Consumers and competition

Learning Activity 7 Marketing research

Learning Activity 8 Not-for-profit Marketing

Learning Activity 9 Global marketing

Unit 2: The Marketing Mix

Learning Activity 1 Products: Goods, services, and events

Learning Activity 2 Branding

Learning Activity 3 The marketing mix: Price

Learning Activity 4 Determining price

Learning Activity 5 What is Place?

Learning Activity 6 What is Promotion?

Unit 3: Trends in Marketing

Learning Activity 1 Ethics in marketing

Learning Activity 2 Information technology in marketing

Learning Activity 3 International marketing

Learning Activity 4 Career paths in marketing

Unit 4: The Marketing Plan

Learning Activity 1 Developing a marketing plan

Learning Activity 2 Uses of the marketing plan

Learning Activity 3 Marketing plan: Getting started

Learning Activity 1 Marketing plan: Consumer profile

Learning Activity 5 Marketing plan: Competition

Learning Activity 6 Marketing plan: The final product

Quick Links

BMI3C College Preparation
Marketing: Goods, Services, Events