BMI3C College Preparation
Marketing: Goods, Services, Events

Course Summary

Subject Area Subject: Business Studies

Grade 11

Prerequisites: None

1 Credit

4 Units, 25 learning activities

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

Course outline

Learning Activity 1 What is marketing


Learning Activity 2 On the marketing process

Learning Activity 3 Evolution of marketing

Learning Activity 4 Consumer behaviour

Learning Activity 5 Target marketing

Learning Activity 6 Consumers and competition

Learning Activity 7 Marketing research

Learning Activity 8 Not-for-profit Marketing

Learning Activity 9 Global marketing