BMX3E Workplace Preparation
Marketing: Retail and Service

Course Summary

Subject Area Subject: Business Studies

Grade 11

Prerequisites: None

1 Credit

4 Units, 20 learning activities

This course focuses on marketing activities in the retail and service sectors. Students will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, students will develop personal selling and information technology skills that will prepare them for a variety of marketing-related positions in the workplace.

Course outline

Learning Activity 1 An overview of marketing fundamentals

Learning Activity 2 Marketing products and services

Learning Activity 3 The importance of price in the marketing mix

Learning Activity 4 Getting goods and services to the right place

Learning Activity 5 Methods of advertising and sales promotion