BMX3E
Workplace Preparation
Marketing: Retail and Service
Course Summary
Subject Area Subject: Business Studies
Grade 11
Prerequisites: None
1 Credit
4 Units, 20 learning activities
This course focuses on marketing activities in the retail and service sectors. Students will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, students will develop personal selling and information technology skills that will prepare them for a variety of marketing-related positions in the workplace.